Product Features

To support the TV brand campaign, we developed a series of :06 and :15 spots for our YouTube ad buy to highlight key features of Constant Contact’s email marketing tool. The key was finding a way to keep it simple, which isn’t easy when you’ve got less than 15 seconds to explain something like “click segmentation.”

Brand: Constant Contact
Role: ACD / Art
CD/Copy: Tim Weldon
Account Director: Katie Carlson
Production Company: Element
Director: Craig Orsini