Bluehost
In existence since 2003, Bluehost has been well known as a premium hosting platform for WordPress websites. However the market evolved, people needed websites not web hosting, and consumer behavior veered toward branded search terms. It came time for Bluehost reinvigorate its brand and positioning in the market.
It’s webpossible was the big idea, and unlocking the awesome potential of your website became the mission.
All work was done in house, while keeping up with day-today business work flow.
Role: Creative Director, Art
VP, Brand & Creative: Tim Weldon
Creative Director, Copy: Jeff Baxter
ADC/Copy: Jim Bell
Art Director: Matt Kiley
Copywriter: Nik Skogsberg
Designer: Kelsey Knight
Lead Web Designer: Heather Fitzpatrick
Brand Strategy & Guidelines
We outlined our new brand foundation—defining our brand mission and strategy. We set out to establish ourselves as a genuinely helpful companion—aimed to empower, inspire and guide our customers toward online success.
A human, optimistic and approachable personality permeated our work.
We then got to work on a new brand guide, establishing new colors, fonts and specs for photography and illustration. And we developed a new design language that was based on the interplay of illustration and photography.
New Website
New Illustration Style
