Bluetopia

Bluehost powers over 2 million websites worldwide, and is known for its WordPress expertise. But for many people, working with WordPress can be intimidating. To alleviate those fears and inspire people to dream bigger, we made a digital experience tangible, immersive, and fun.

Bluetopia SoHo was a one-of-a-kind pop-up experience where people could explore colorful, imaginative rooms that showed what’s possible when you unlock your imagination and build your website with WordPress. 

Brand: Bluehost
Role: Creative Director, Art
Creative Director, Copy: Jen Perry
VP, Brand & Creative: Tim Weldon
Copywriter: Julio Vazquez
Art Director: Matt Kiley

 
 
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Taking a stroll through the infinity hall showcasing the limitless possibilities of WordPress, visitors could then immerse themselves into a retail shop, travel blog, or e-commerce website. Three distinct spaces representing three kinds of websites provided photo opportunities to fill the Instagram feed.

Visitors could then meet with our experts at the Blue Bar to get the tools and advice they needed to bring their own websites to life.

Bluetopia made a huge impact for the Bluehost brand, with:

  • 64,000+ Instagram impressions

  • 88,000+ social interactions

  • 148 million media impressions

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