The Muse

How do you stand out against competition with massive production budgets and endless media spend? You have to buck the rules of the category.

With the segment norm being that of a polished lifestyle of ease — often represented by CGI and celebrities. We took a different approach, and demonstrating the transformative power a website can have on a person through practical effects and set changes.

These videos feature characters whose daily lives are interrupted by the booming, off-camera voice of The Muse. We witness a visual transformation from passion to a successful website full of possibilities.

We extended the campaign by making use of out-takes and bloopers to create a library of content to run on YouTube and Social channels.

Brand: Bluehost
Role: ACD/Art
GCD/Copy: Jeff Baxter
VP, Brand & Creative: Tim Weldon
ACD/Copy: Jim Bell
Executive Producer: Jim Buckley
Director/Editor: George Cox
Sound: Rumblestrip
Color: Phil Choe, Nice Shoes